A little about me...
I'm Diana. Half Mexican and half Egyptian but I speak better German as a second language (will explain more when we meet!). I'm a Senior Manager based in San Francisco that has worked full-time for global brands, ranging from tech startups to consumer electronics, to fin-tech companies. I have happily moved for work several times and have lived in San Francisco, LA, Miami, New York, Munich, Berlin and Amsterdam.
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The scope of my experience is a reflection of my passion for brand partnerships and executing unique products, while project managing to deliver greatness. I'm inspired by being a part of the LGBTQ+ community; by travelling the world and adding a new country each year; and by learning something from each person that I interact with every day.
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The best and most beautiful things in the world cannot be seen or even touched - they must be felt with the heart - Helen Keller.
Professional Experience
2022 - Present
American Express
Senior Manager, Partnerships & Business Development
Source partnership opportunities in line with product strategy to bring new partners into the Gold and Platinum Business Card benefits portfolio. ​
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Senior Strategy Manager, Client Management
Manage a portfolio of 75 large clients (Ex. Levi Strauss, SF Giants, See’s Candy, Peet's Coffee, & Coursera) to develop and execute strategic partnership opportunities to grow the business via customized marketing campaigns and digital solutions. Results are ~40M in average annual additional spend revenue.​​
2016 - 2022
Polaroid
Head of Business Development
Owned end to end net new brand partnerships including strategic business plan, contract negotiations, product development and to go market campaign strategic execution for co-branded deals including MTV, Calvin Klein, & Pringles which resulted in Polaroid’s annual revenue increase by 5%.
Head of Product Management
Launched and led the co-branded camera and film product collaborations with Yves Saint Laurent, Disney, and Netflix working closely with the global Marketing team to ensure each of these a successful ROI.
Senior Project Manager
Responsible for the global launch of the company rebrand from Impossible Camera GmbH to Polaroid (post-bankruptcy). This included the B&M and digital e-commerce launch of a new analog camera, film, accessories, and apparel.
2016
upday for Samsung
Head of Operations
Streamlined business operations and implemented pragmatic processes for the offices located in Germany, Poland, UK and France. Initiated and implemented a personalized computer software to monitor the remote offices’ business flow.
2012 - 2015
seele Iconic Skin
Senior Project Manager
Managed project for specialty facade glass installation for Apple Campus Headquarters in Cupertino, California (2014-2016), New World Center in Hong Kong (2015-2016), Broad Museum (2015), and Perez Art Museum Miami (2012-2013). Worked directly with clients for the entire scope of work from initial concept to project completion.