Partnership Objective: Create a new partnership construct and an avenue of growth for American Express within the sports industry in San Francisco. 

 

Challenge: SF Giants have a long standing and strong relationship with our biggest competitor and thus, result in many restrictions for Amex card spend. 

 

Result: I negotiated a custom contract including new pricing terms and Marketing spend. I oversee the annual AMEX Marketing budget of 1M which includes a range of campaigns including radio advertisements and field exposure. I analyze industry trends & analysis for C-level and leadership teams so we can expand and grow YoY.